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There’s one button on every Amazon product page that matters more than all the others: the Buy Box, the yellow “Add to Cart” that decides where your money goes. Amazon controls who gets it, and it has decided, in its own words, that the price it wants beats the price you want. The box that […]
Read the case →Every “Best Of” list you click is a paid advertisement wearing a lab coat. The worse the review, the higher it ranks, and the more likely it is to be the thing you end up buying. The reviews are fake, and you’re the mark Rack up a product listing on Amazon and the pattern is […]
Read the case →The problem isn’t that you shopped wrong. It’s that Amazon made the cheapest price on the internet illegal for anyone but Amazon to offer. The clause you’ve never heard of Somewhere in the terms you clicked past, Amazon binds every seller on its marketplace to something it calls a most-favored-nation deal. In plain English it […]
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